Media Buying Capabilities
Need help with aviation media strategy or buying? Alpha Charlie, formerly Greteman Group, is an aviation-specialized marketing agency with deep experience across business aviation, general aviation and UAS.
Alpha Charlie’s Extensive Experience
• Aviation-specialized agency with 37 years of experience and 25+ years of media buying experience
• Based in Wichita, Kansas – The Air Capital of the World
• Experience in business aviation, general aviation and UAS
• 184 total combined years of aviation experience
• Support ranging from media buy strategy to turnkey campaign development and buy coordination
• Long-standing relationships with aviation media outlets
• Understanding of niche aviation audiences
• Ability to evaluate media opportunities objectively
Media Buying Capabilities
Aviation-first perspective
We understand the difference between reaching pilots, owners/operators, flight departments, FBO customers and UAS decision makers.
Strategic recommendations
We help clients choose the right mix of aviation publications, digital placements, email, social, sponsored content and event-based opportunities.
Creative that supports the buy
If you need creative, we can develop the campaign strategy, messaging and assets needed to make placements work harder.
Better accountability
We help clients understand what success should look like and how media supports awareness, leads and long-term brand preference.
Our Metrics Philosophy
• Advanced tracking capabilities for deeper analysis
• Ability to make sense of the various marketing metrics to tell the full performance story
• Focus on meaningful KPIs that matter, like results (instead of overwhelming with less-important metrics)
• Provide one comprehensive report that aggregates metrics from various data sources
Perks of Working With Us
• We Already Know Aviation
• Customizable, Flexible Solutions
• No Monthly Retainer Required
• Access to a Full Marketing Team
• Digital and Social Media Expertise
• A Strategic Aviation Partnership
OUR ASCEND PROCESS GUIDES US
Ascend provides a four-part framework for strategy, creative, deployment and results.
Together, we’ll get you where you want to go. Buckle up.
AVIATION CLIENT EXPERTISE
TALK TO US ABOUT MARKETING SUPPORT
Interested in data-driven campaign insights, brand evolution, media relations or content marketing strategy? Aviation, manufacturing, not-for-profit, start-up. You name it. We can help. Fill out the form or call Ashley Bowen Cook.
316.396.0652
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