I Fly Wichita Comprehensive Campaign

Challenge

How do we get Wichitans to understand that flying out of our own ICT airport plays a huge role in our local economy and quality of life.

Solution

Develop a comprehensive campaign with the message “I Fly Wichita”, targeting business and leisure travelers that have a choice in the airport they use. Better air service attracts businesses – and talent to staff them. It draws entertainers and events. The campaign included a launch event supported by businesses, government and local organizations. In addition to the event, paid media and a campaign landing page including user generated content all helped to convey our message. Driving to an out-of-town airport to save a buck or two has tremendous effects on our region and this campaign proved it.