Branding MJE Livestock Equipment for the Long Haul

MJE Livestock Equipment builds fencing, waterers, and handling equipment that feedyards, dairies, and ranchers genuinely trust. Engineered from American steel and built for real work rather than showroom conditions, their products have earned a lasting reputation for toughness, while crafted in America. To match that strength, their brand needed to carry that same reputation everywhere a customer might find them.

While we specialize in aviation marketing, we gladly step out of the hangar for hardworking Kansas businesses. We partnered with MJE Livestock Equipment to build a marketing presence with the same durability as their products.

Lead-Generating Paid Media: Our team placed and managed paid search and paid social campaigns, backed by creative and landing pages built to convert. Paid search leads tripled year over year while spend increased just 10%.

Tradeshow Presence: We designed and coordinated the fabrication of conversation bubble displays used at tradeshow booths, giving attendees more information about large equipment like the Conquistador without needing a salesperson to repeat the same pitch all day.

A Signature Pattern: We created a repeating brand pattern that started as sticker giveaways and grew into a full step-and-repeat backdrop, giving MJE Livestock Equipment a consistent, recognizable look at every show.

Tactile Marketing: We designed a money clip direct mail piece, a physical reminder that lands differently than another email in a rancher’s inbox.

MJE Livestock Equipment continues to serve ranchers and feedyards across the region with equipment built for the long haul, using American steel from start to finish. Their marketing now works just as hard.

Does your brand need that same kind of muscle? Let’s start the conversation.