Greteman Group Creates Logo for Resilient, Take-Charge Female

Design a logo that conveys a fearless female? Who better for the task than Wichita-based, women-owned marketing communications agency Greteman Group?

Cindy Coughenour founded the Fearless and Female self-defense advocacy program in response to the murder of a childhood friend. Today she serves as a much-sought professional speaker and self-defense teacher, empowering women so they don’t suffer a similar fate. Greteman Group recently hired Coughenour to teach a self-defense class because of an attack on a young woman in downtown Wichita.

“I want to do everything in my power to help our women think and act quickly in precarious situations and this class delivers actionable, defensive solutions,” says Sonia Greteman, agency president and creative director. “I highly recommend it.”

The new logo for Fearless and Female embodies a strong, powerful, female figure. The tucked chin, flaming hair and raised arms show her standing her ground, ready to take action. She conveys fierceness meant to intimidate a possible attacker.

“The creative team incorporated lessons learned from taking my class and transformed it into an identity relatable to women,” says program founder Cindy Coughenour, “From the dynamic hair to the fierce stance, this logo perfectly captures our program’s mission to instill the confidence needed to deflect attack.” For more information on Fearless and Female, please visit www.fearlessandfemale.com