Piedmont Airlines Pilot Recruitment Campaign

Challenge

Help Piedmont Airlines increase commercial airline pilot applications to fill the growing pilot shortage and stand out among other regional airlines. Refresh a successful campaign with new imagery and messaging to appeal to next group of career-focused pilots.

Solution

We established an identity and messaging to represent change in an environment of status quo and help define the competitive advantages of joining the ranks of Piedmont pilots. A new photoshoot and completely re-imagined campaign drew on imagery of Piedmont’s rich history and its ambitious move forward. A diverse group of achievers showed how Piedmont was the place for pilots to land and reach their goals.